“All great things are simple and many can be expressed in a single word”
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Book Review [Summary]
1. On the May 13th 1940 – Three days after the Natzi’s invaded France, the newly appointed Prime Minister Winston Churchill needed to address the British people and give them hope when all seemed hopeless –
He chose to centre his message around ONE WORD – A word that would fuel and motivate his people in a long battle against the Natzi’s
THAT ONE WORD BEING: VICTORY – Victory at all costs
2. Winston Churchill Quote:“All great things are simple and many can be expressed in a single word”
3. ONE WORD: Find one word that defines who you are and what you want to represent –
It’s what you need to build something great – Be it yourself or your business
Two Reasons for your ONE WORD:
Steady source of motivation
Makes it easy for people to talk about you
At times you may feel demotivated and in a dip, as you are not getting the results you expected or no longer getting encouragement – What pulls you through needs to be strong and motivating – Your ONE WORD – Why do you do what you do?
Gives you reason for your struggle – It needs to be short and to the point, ONE WORD, so it’s easy to remember when times get tough
4. Evan Carmichael’s ONE WORD: “Believe” –
He created a number of sentences for his business mission, but they didn’t strongly enforce his motive, so he came up with ONE WORD – “BELIEVE”
5. ONE WORD: Makes it easy for people to talk about you –
There is a lot of noise out there, so make it as easy as possible for people to remember you
Steve Jobs’ Quote: “We have to be really clear on what we want (people) to know about us”
When you stand for something important, something people can connect with and something people are proud to be apart of, you make it easy for them to share
Apple’s ONE WORD: “Elegance”
6. Answer questions in these three areas to help find your ONE WORD?
What are my favourite books and what do they have in common?
What are my favourite movies and what do they have in common?
Of the people I enjoy being around, what personality traits do they have in common?
Of the people I dread being around (drain your energy), what personality traits do they have in common and what is the opposite of that?
What interest(s) have been in my life for as long as I can remember?
NB: Brainstorm and write these answers down in a notebook (Journal) and ask yourself what words do my answers have in common and what ONE WORD brings these words together? – Sleep on it if you need to…
*Dalai Lama Quote: ”Sleep is the best meditation”
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