Digital Marketing Applications
Find summaries of the key Digital Marketing solutions to help you & your business…
“Google Analytics lets you measure your advertising ROI, monitor traffic on your website, as well as track your Flash, video, and social networking sites and applications.” [Google]
“As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an Software Development Kit (SDK) that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.” [Wikipedia.org]
Google Search Console (Web Mater Tools)
“Previously know as ‘Web Master Tools’, Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results.” [Google]
“Improve your performance on Google Search.”
Search Engine Optimization (SEO)
Organic Search Engine Optimization (Organic SEO) refers to the methods used to obtain a high placement (or page ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.
Inorganic Search Engine Optimization (Inorganic SEO or Paid SEO) is the opposite and obtains high placement (or page ranking) on a search engine results page through paid mechanisms, such as Google advertising (e.g. Google Adwords). [Techopedia.com]
Search Engine Marketing (SEM)
Google Ads: “Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks (PPC: Pay Per Click) to your website or calls to your business.”
“Hop up to page #1 on Google!”
“Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.” [Google]
Social Media Optimization (SMO)
“Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.” [Wikipedia.org]
Popular Social Media Applications:
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Social Media Marketing (SMM)
“Social Media Marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.” [Wikipedia.org]
*Social Media Marketing applications & tools are available, as per the relevant service provider.
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