What is CMS?

Content Management Systems (CMS) or Web Content Management (WCM) is the collaboration of various types of web-content including: Written content, images, podcasts, video clips, widgets and more.

Once your CMS solution has been implemented, little or no technical knowledge or skill is required to update and maintain your website.

CMS provides for quick and easy content updates through a WYSIWYG (What You See is What You Get) interface – Meaning you can create and modify your website content as if you were working from MS Word, but only online!

CMS solutions are the dynamic answer to keeping your website content up-to-date and relevant without having to pay someone every time you want to make amendments. Up-to-date website content also plays a significant role in improving your SEO (Search Engine Optimization), as regularly updated website content is favoured by search engines. This will further assist in improving your website’s ‘page ranking’ over time, which in turn will improve your chances of reaching the top pages on search engines for specific search criteria prevalent to your website or entity.

CMS are database driven and this provides for numerous benefits in the way of:

Dynamic website content – Posting of static or dynamic data (Automated updates and data feeds etc.)
Improved website searching with built-in search facilities
Updates and storage of website content on a database
Back-up facilities for the back-up and restoration of data, if and when required
Role-based CMS administration
Creating and updating of website information, online, without the need to make use of FTP (File Transfer Protocol) facilities, which is more of a manual process and requires some technical knowledge
There are a diverse range of products and services available for the design and extensive development, including: Themes/ templates, plug-in/ modules, widgets etc. providing for aesthetically appealing, user-friendly and interactive website solutions
Much more

CMS solutions will give you the confidence to mould your website to your business, so that your website and digital data accurately represents your business in its entirety. This will help you close the gap, so that your website is an electronic format of what your business truly represents. This allows the public and your existing clientele to interact with you and your business even when you are asleep, providing for 24/7 information sharing and customer interaction. Your website should not just be ‘a nice to have’, but should be an integral part of your daily business.