SEM is a little easier to take advantage of, in comparison to SEO (Search Engine Optimization) in that it is a means to improve your ‘page ranking’ through paid search engine marketing strategies – paid placement, contextual advertising, and paid inclusions (online advertising). Although there may be similarities, SEM and SEO is not the same thing.
When implementing SEM solutions, ‘key words or phrases’ prevalent to your website, products and services (your business) can be selected and paid for in order for your website link to be displayed within sponsored link areas or promoted within more visual online advertising banners every time someone searches for key words, phrases or views content that is similar to criteria chosen by you. A ‘key word analysis’ will allow you to determine key words or phrases that are applicable to your website and making use of these will further assist in optimizing your online marketing and promotions.
‘Search Engine Marketing’, along with other online advertising mediums such as AdWords and banner advertising may be payable in a variety of forms, including:
Pay per click
Pay per impression
Pay per campaign
Pay per term (time period)
SEM may also include marketing though social networking and other online mediums such as blogs. The future of digital marketing is bound to see closer integration of online and mobile advertising technologies to further extend its reach and effectiveness.
It is vital to ensure that whatever form of digital marketing you consider, you never succumb to spamming and harassing people through direct or indirect marketing. It is essential to provide clearly visible and free ‘opt-out’ links (options), when doing marketing and promotions through mediums such as email, mobile advertising or any other forms of digital marketing that cater to opt-out facilitation.
If you require assistance with your SEM solutions, feel free to Contact Us or take a look at our profiles and packages as per the links below: