What is Social Networking/ Social Media Optimisation (SMO)?

Social networks are web and/or mobile-based applications or platforms that provide for social interaction amongst registered users, normally. Most social networks have a general genre and people tend to join these digital enterprises in order to fulfill some form of social or networking need. Social networking has truly brought the web to life with record registrations and allows for the sharing of all forms of information and web-content.

Social networks have also become a ‘hot spot’ for digital marketing and provide for advertising accessibility to a huge community-driven audience. With the integration of web and mobile based technologies, social networking and digital marketing will continue to push boundaries with fast and effective communication through remotely networked PC’s or ‘pocket-ready’ smart phones.